WordPress SEO

Services UK

Yes, on the Accelerate and Dominate plans. We write keyword-mapped blog posts and service page copy optimised for both search engines and AI tools like ChatGPT and Perplexity. On the Growth plan, we provide content briefs you can write in-house.

Each report covers: keyword rankings (tracked weekly, reported monthly), organic traffic from Google Analytics 4, Core Web Vitals scores, work completed in the past month, and the prioritised action plan for the month ahead. We also include AI search visibility where applicable.

Yes, on the Dominate plan as standard. On Growth and Accelerate, we focus on on-page and technical SEO first — which delivers results faster than link building for most UK businesses. Link building can be added to any plan as an optional extra.

We work on any WordPress site, regardless of who built it. We'll audit the existing setup on a free discovery call and let you know if there are any structural issues that need resolving before SEO work begins.

AEO — Answer Engine Optimisation — is the practice of structuring content so it appears in AI-generated answers from tools like ChatGPT, Perplexity and Google's AI Overviews. It's separate from traditional keyword rankings. We optimise for AEO on all Accelerate and Dominate plans — writing content in direct question-and-answer format, adding structured data markup and targeting the specific entities and topical clusters that AI tools use to attribute authority.

Yes. Local SEO — optimising to appear in Google's local pack for searches like "solicitor in Manchester" or "dentist near me" — is one of our strongest areas. We cover Google Business Profile optimisation, local citation building, locally-targeted landing pages and schema markup for local businesses. If your business serves customers in specific UK cities or regions, local SEO is typically the highest-ROI SEO investment you can make.

WordPress SEO plans start from £600/month on a 3-month rolling contract. The Growth plan at £600/month covers technical SEO and keyword tracking. Accelerate at £1,200/month adds content writing. Dominate at £2,000/month adds link building and AI search optimisation. All plans include monthly reporting, keyword tracking and direct developer communication — no account managers.

A technical SEO audit reviews the structural health of your WordPress site from a search engine's perspective: crawl errors, duplicate content, page speed, Core Web Vitals, structured data, internal linking, URL structure, hreflang (if multilingual) and mobile usability. If your site has never had an audit or was built by a non-specialist, there are almost certainly issues costing you rankings. We include a full technical audit in every new SEO engagement — the findings inform the first three months of work.

Yes. We handle both manual penalties (issued directly by Google via Search Console) and algorithmic penalties (caused by an algorithm update like Helpful Content or a Core Update). Recovery requires identifying the root cause — typically thin content, unnatural links or over-optimised anchor text — and systematically correcting it. Recovery timelines vary from 4–12 weeks depending on severity. We've restored organic visibility for UK businesses hit by multiple major algorithm updates.

Yes. Core Web Vitals (LCP, INP and CLS) are confirmed Google ranking signals. We benchmark your site's scores using Google Search Console data and PageSpeed Insights, then address each metric: image optimisation for LCP, interaction delay reduction for INP, and layout shift prevention for CLS. For sites we've built, scores are built in from day one. For existing sites, Core Web Vitals fixes are included in every SEO plan.

Yes. We optimise WordPress multilingual sites using WPML or Polylang, covering hreflang tag implementation, translated sitemaps and market-specific keyword research. For UK businesses targeting EU or international markets, correct hreflang implementation is essential — wrong implementation sends mixed signals to Google and can suppress rankings in both markets. We audit and correct this as part of any international SEO engagement.

We track keyword rankings weekly using professional rank tracking tools, monitor organic traffic and conversions via Google Analytics 4 and Search Console, and report on Core Web Vitals monthly. Monthly reports are sent as a PDF and cover rankings, traffic, conversions, work completed and next month's action plan. For Dominate plan clients, we include AI search visibility tracking — showing how often your brand appears in ChatGPT and Perplexity answers for target queries.

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness — Google's framework for assessing content quality. For UK businesses, E-E-A-T signals include author credentials on blog posts, About pages with real team information, verifiable reviews, schema markup and genuine first-hand content. We build E-E-A-T signals into every SEO engagement because sites that demonstrate real expertise consistently outperform thin, generic content — especially after Google's Helpful Content updates.

Yes. Plans run on a 3-month rolling contract — you can exit at the end of any 3-month period. We're confident in the results we produce, which is why we don't require long annual commitments. If you want to pause rather than cancel — for a quiet season or budget review — we can accommodate that too with 30 days' notice.