Bespoke WordPress for NHS and private dental surgeries. Built to rank locally, load fast and fill your appointment book.
Most dental practice websites are off-the-shelf templates bought through a dental marketing company in 2019. They're slow, they look like every other dental site and they don't rank for the searches that matter: "dentist near me", "NHS dentist accepting patients [town]", "cosmetic dentist [city]". Meanwhile, patients are choosing practices based on Google reviews and website credibility — and both live outside your current site.
We build bespoke WordPress themes for dental practices — purpose-built for local search and new patient conversion. That means a site that loads in under two seconds, structured data for dental services, a Google Reviews integration, and a clear new-patient journey from landing page to booking form. For practices accepting NHS patients, we build in the specific content signals Google needs to surface you in map pack results.
Every page is designed around one goal: getting new patients to book. Prominent "Book an appointment" CTAs, an online enquiry form above the fold, click-to-call on mobile and a clear first-visit explanation so nervous patients know what to expect.
Dedicated pages for general dentistry, whitening, Invisalign, implants, emergency appointments and NHS registration — each optimised for local search terms so patients find you for the specific treatment they need.
WordPress SEO →Integrated Google Reviews display, GDC registration display, before/after galleries and team profiles with qualifications — the trust signals patients look for before choosing a new dentist.
LocalBusiness schema, Google Business Profile integration, NHS acceptance status markup, and location-specific landing pages for multi-surgery practices. We get you ranking in the map pack for "dentist near me" in your catchment area.
Dedicated landing pages for NHS Band 1–3 services, private treatment menus with pricing, and clear patient journey explanations for both pathways. Many practices lose private enquiries because their NHS focus is buried — we separate the two clearly.
Integration with Dentally, Software of Excellence, Dental Connect, Acuity and standard booking flows — built into the site design rather than bolted on as an iframe. Mobile-optimised booking that works on the phone screen patients are already using.
WordPress Website Design →Privacy-compliant patient case galleries for cosmetic treatments — whitening, composite bonding, veneers, implants — with consent-managed photo display and descriptive alt text. The visual evidence that converts a browsing patient into a booked consultation.
Image-heavy dental sites are notoriously slow. We optimise every image, eliminate render-blocking assets and deliver a site that loads in under 2 seconds — both for the patient experience and for Google rankings, where Core Web Vitals directly affect your position.
Speed optimisation →Practices with NHS capacity that need to rank for "NHS dentist near me" searches — built with the specific schema markup, content structure and Google Business Profile signals that surface NHS availability in local search results.
Practices focused on high-value private treatments — Invisalign, implants, composite bonding, veneers — that need a premium design language, treatment showcase pages and a consultation booking flow that justifies private prices.
Most practices serve both patient types with different journeys and different website needs. We build separate pathway architecture so NHS patients find the information they need without compromising the premium positioning of your private services.
Groups with two or more practices need separate location pages, consolidated Google Reviews display per branch and a scalable CMS that lets each surgery manage its own content and booking flows independently.
Client reviews
"They rebuilt our site in four weeks and we were ranking on page one within the month. It is the best commercial decision we made this year."
"Our old WordPress site was slow, invisible in search and frankly embarrassing. They fixed all of it — we are faster, ranking better and finally winning the right clients."
"WooCommerce, SEO and hosting all managed in one place — it changed how we operate. Sales are up 40% since launch and we have not looked back."
"Our site converts better than anything our competitors are running. They built it around our actual customers — not a template."
Dental practice websites start from £1,800 for a custom-designed site. Full practice websites with treatment pages, team profiles, gallery, online booking and local SEO setup typically run £2,500–£4,000. All fixed-price, quoted in writing after a free discovery call.
Yes. We integrate with common dental booking tools — Dentally, Software of Excellence, Dental Connect, and standard Calendly/Acuity setups. We build the form into the site rather than relying on an ugly iframe so the experience is seamless.
Yes. Local SEO for dental practices means Google Business Profile optimisation, schema for dental services, treatment-specific landing pages and new patient focused content. "Dentist near me" and "NHS dentist accepting patients [town]" are both achievable within 3–6 months on a well-built site.
Yes. Our redesign service starts with a live audit of your current site — we'll run PageSpeed, check your keyword rankings and identify exactly what's working and what isn't before proposing changes. We migrate all your existing content, preserve your URLs and avoid any ranking drops.
Yes. Multi-site dental groups can run all practices from a single WordPress installation with separate location pages, booking flows per surgery and consolidated Google Reviews. We've built this structure for practices with up to four locations.
Yes. We build in GDC registration number display, CQC rating widgets where applicable, and accreditation logos — Invisalign provider, implant accreditations, dental membership bodies — in the footer and on relevant treatment pages. This is standard on all our dental builds.
Yes. Treatment-specific pages — "dental implants [city]", "Invisalign [town]", "composite bonding [city]" — are some of the highest-value dental search terms and are achievable with the right page structure, content depth and local SEO signals. Each treatment page is built as a standalone SEO asset.
We build GDPR-compliant before/after galleries with patient consent management, masked identification options and proper image alt text. We'll give you a photography brief that covers the angles and lighting needed for effective website display — patient photos you already have can usually be used with minimal editing.
NHS dental sites need clear information on availability, band pricing, registration process and NHS patient journey. Private sites need premium design, treatment showcase pages, consultation CTAs and pricing transparency. Most practices need both — we build separate pathway architecture within one site so neither audience is poorly served.
Yes — orthodontists, periodontists, endodontists, oral surgeons and implant specialists all have different referral and direct patient channels that require different website structures. We scope these separately on the discovery call.
We integrate Google Reviews widgets so current reviews display prominently, and we can build review request flows that prompt satisfied patients to leave a Google or Trustpilot review post-appointment. Review volume is one of the strongest local SEO signals for dental practices.
Standard dental practice websites take 5–7 weeks from briefing to launch. Sites with custom treatment galleries, booking system integrations and multi-surgery architecture typically run 8–10 weeks. We'll confirm timeline at the discovery call and provide weekly staging updates throughout.
We provide copy guidance and structure — treatment page templates, suggested headings, FAQ frameworks — but we ask practices to supply the specific clinical content, team bios and practice-specific details. We review all supplied copy before building and flag anything that might affect SEO or conversion.
Yes, for most practices. WordPress gives you full content control without ongoing platform fees, flexible booking integrations and the technical SEO foundation that matters for local rankings. Dental marketing company platforms lock you in and limit your ability to change agencies or hosting providers.
A 30-minute discovery call, your existing site URL, your treatment list and your photography (or a brief if you need to commission it). After the call we deliver a written fixed-price proposal within 24 hours. All technical decisions — hosting, plugins, booking system integration — are managed by us.
Book a free 30-minute discovery call. We'll audit your current site, check your local rankings and tell you exactly what it would take to bring in more new patients.