Bespoke WordPress for independent gyms, PTs and fitness studios. Built for membership sign-ups and class bookings.
Most gym and fitness websites fall into one of two camps: a generic template from a fitness website company (slow, identical to 10,000 competitors), or a Squarespace/Wix site the owner built themselves (looks fine, doesn't rank, can't handle the functionality needed). Neither converts effectively for new memberships. Neither ranks for local searches like "gym near me" or "personal trainer [city]". And neither reflects the quality of your actual facility or coaching.
We build hand-coded WordPress sites for fitness businesses with a membership-first architecture — sign-up CTAs above the fold, class timetable integration, online trial booking and a design language that communicates the energy and quality of your brand. Combined with local SEO setup and a 90+ PageSpeed score, your site becomes your most effective new member channel.
Free trial CTAs, membership option comparison, direct sign-up forms and WooCommerce membership product integration — the full funnel from first visit to paid member. Integrated with common gym management software like Glofox, Mindbody and TeamUp.
WooCommerce Development →Live class schedules integrated with your booking software — Mindbody, Glofox, TeamUp, Acuity — displayed beautifully and mobile-optimised. Members can browse the week's timetable and book without leaving your site.
"Gym near me", "CrossFit box [city]", "personal trainer [town]" — high-intent searches with real commercial value. We build the local SEO foundation, GymFacility schema markup and Google Business Profile integration that ranks you for the searches that bring new members through the door.
WordPress SEO →Fitness brands need to look powerful and move fast. We build bespoke themes with full-width video headers, photography-led facility showcases and a visual language that communicates quality — without the slow load times that most video-heavy fitness sites suffer from.
Individual pages for each coach and personal trainer — with qualifications, specialisms, training philosophy, photo and booking link. Coach profiles build member loyalty, support personal training upsells and are strong local SEO assets for PT-specific search terms.
Privacy-compliant member transformation galleries, success stories and community photo content — the social proof that converts a prospect who is "thinking about joining" into one who books a trial. User-generated content managed through a simple CMS workflow.
WooCommerce merchandise store for branded kit, supplements, training plans and online programmes — integrated into the main site so members can shop without leaving your brand environment. An additional revenue stream with no incremental marketing spend.
WooCommerce Development →A content hub for training guides, nutrition advice, member spotlights and class updates — built to rank for fitness-related search queries and to demonstrate coaching expertise. Blog content compounds over time, building organic traffic without ongoing paid spend.
Owner-managed gyms competing against national chains — where the community atmosphere, coaching quality and local reputation need to come through the website rather than being lost behind a generic template.
High-intensity training, functional fitness, kettlebell clubs and specialist formats where the culture and community are as important as the facility — and the website needs to communicate that intensity and belonging to the right prospect.
Self-employed PTs, nutrition coaches and online fitness coaches who need a professional web presence that communicates their methodology, showcases their results and books consultations — without the ongoing cost of a gym software platform.
Mind-body studios where the aesthetic of the website needs to match the calm, premium positioning of the offer — with class timetable integration, teacher profiles, workshop booking and the visual design that attracts the right members.
Client reviews
"They rebuilt our site in four weeks and we were ranking on page one within the month. It is the best commercial decision we made this year."
"Our old WordPress site was slow, invisible in search and frankly embarrassing. They fixed all of it — we are faster, ranking better and finally winning the right clients."
"WooCommerce, SEO and hosting all managed in one place — it changed how we operate. Sales are up 40% since launch and we have not looked back."
"Our site converts better than anything our competitors are running. They built it around our actual customers — not a template."
Gym and fitness WordPress websites start from £1,800. Sites with WooCommerce membership products, booking integration and local SEO typically run £2,400–£4,000. Headless builds for high-performance fitness brands start from £8,000. All fixed-price.
We integrate with Mindbody, Glofox, TeamUp, Acuity, Squareup, Calendly and iCal-based systems. If you're running a custom setup, ask — we've connected to most scheduling systems available in the UK fitness market.
Yes. WooCommerce with the WooCommerce Memberships plugin lets you sell monthly, quarterly and annual memberships directly — recurring payments via Stripe, member-only content, automatic renewal reminders. This cuts out third-party platform fees for membership management.
Yes. PTs, online coaches, nutrition coaches, yoga instructors and bootcamp operators all need a credible web presence. The scope is typically smaller than a full gym site (no timetable, simpler booking) but the same fixed-price process applies. PT websites typically start from £1,800.
"Gym near me" is one of the most searched local service queries in the UK. We handle technical SEO, local schema markup, Google Business Profile integration and service page architecture for the specific classes and training types you offer. Local gym searches typically show ranking improvements within 2–3 months of a well-built site launch.
Yes. We integrate live class timetables from Mindbody, Glofox, TeamUp and other booking systems so members see real-time availability. The timetable is styled to match your brand and is fully mobile-optimised so members can book classes from their phones without friction.
Yes. WooCommerce merchandise stores — branded kit, supplements, training plans, online programmes — are built as part of the main site rather than a separate platform. Single checkout, single account management, fully on-brand. This is a natural upsell for existing members and an additional acquisition channel.
Yes. "Personal trainer [city]", "online fitness coach", "strength and conditioning coach [town]" are all achievable with individual trainer profile pages, service-specific landing pages and local SEO setup. We also build blog content architecture for fitness-related queries that drive long-term organic traffic.
Yes. We build transformation gallery sections with privacy-compliant consent management, member success story architecture and before/after display options. Social proof is one of the highest-converting elements on a fitness website — the architecture needs to make it easy to add and update.
Yes. WordPress handles class booking integrations, membership products, transformation galleries, trainer profiles, merchandise stores and local SEO simultaneously — without the platform restrictions that fitness-specific website builders impose. It's the most flexible option for a fitness business that wants to grow its online presence over time.
WooCommerce digital products let you sell downloadable training plans, nutrition guides and online coaching packages directly through the site. Recurring payment products support monthly coaching subscriptions. All integrated with your existing payment processor.
Yes. Yoga and Pilates studios have specific requirements — calm, premium aesthetics, teacher philosophy sections, workshop booking and retreat registration — that differ from gym websites. We build the specific content architecture that serves both regular class members and high-value retreat bookings.
Action photography of classes and training in session, facility photography (equipment, floor space, changing rooms), coach portraits and ideally member transformation photos. We provide a detailed photography brief after the discovery call covering the specific shots and angles that work for each section of the site.
Standard gym websites take 5–7 weeks from briefing to launch. Sites with custom booking integrations, membership WooCommerce products, transformation galleries and merchandise stores typically run 7–10 weeks. We provide weekly staging updates throughout.
A 30-minute discovery call, your photography, your class timetable details and your current booking software. After the call we deliver a written fixed-price proposal within 24 hours that covers all integrations and functionality scoped during the call.
Book a free 30-minute discovery call. We'll look at your current site, check your local rankings and give you a fixed price — no hourly rates, no surprises.