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Nexford Legal

From an Avada site with a 28 PageSpeed score to ranking in the Google local pack for eight target keywords.

Location
Leeds
Industry
Legal services
Year
2025
Services
WordPress Website Design + WordPress SEO

"Nexford Legal had an Avada-built WordPress site invisible to local search. We rebuilt it on a custom theme, implemented full local SEO with schema markup, and they now appear in the Google local pack for eight keyword phrases they weren't ranking for before."

The challenge

Nexford had an Avada-built WordPress site that was costing them. The theme's bloated CSS and JavaScript meant a PageSpeed score of 28 on mobile. Zero schema markup meant Google wasn't surfacing them in local searches for 'solicitors Leeds' or 'employment law Leeds' — searches their target clients used daily. A competitor three streets away was appearing above them in every relevant search.

The solution

We rebuilt Nexford's site on a custom hand-coded WordPress theme: no page builders, no unused CSS, no auto-loading font stacks. LocalBusiness and LegalService schema markup was implemented across every service page. An optimised Google Business Profile was integrated with the new site, and a Leeds-targeted keyword strategy structured each service page around a specific search intent cluster. The new site launched in six weeks.

Results
93
PageSpeed (mobile)
Up from 28 on the Avada theme build
8
Local pack rankings
New keyword phrases entering local pack after launch
2×
Organic enquiries
First 3 months post-launch vs same period prior year
The outcome

Nexford now appear in the Google local pack for eight target keyword phrases — none of which they ranked for before. Their PageSpeed mobile score moved from 28 to 93. The head of the firm told us that organic enquiry volume had doubled in the first three months after launch, with the increase coming specifically from local searches they previously couldn't compete on.

Client reviews

What UK businesses say

4.9
From 100+ verified UK client reviews

"They rebuilt our site in four weeks and we were ranking on page one within the month. It is the best commercial decision we made this year."

Sarah Thompson

Client · Manchester

"Our old WordPress site was slow, invisible in search and frankly embarrassing. They fixed all of it — we are faster, ranking better and finally winning the right clients."

Mark Davies

Client · London

"WooCommerce, SEO and hosting all managed in one place — it changed how we operate. Sales are up 40% since launch and we have not looked back."

Emma Wilson

Client · Edinburgh

"Our site converts better than anything our competitors are running. They built it around our actual customers — not a template."

Tom Patel

Client · Birmingham