Privacy Policy

WPDA is a trading name of Dream Algorithm Ltd, a company registered in England and Wales. We provide WordPress website design, development, SEO, and maintenance services to businesses across the United Kingdom. When this policy refers to "we", "us" or "our", it means Dream Algorithm Ltd trading as WPDA.

We collect information you provide directly to us: • Contact form submissions — your name, email address, phone number, and any details you include about your project. • Newsletter sign-ups — your email address. • Client onboarding — business name, website URL, billing address, and any project-related information you share with us. • Communications — emails, messages and call notes from our working relationship. We also collect limited technical data automatically when you visit our website: IP address (anonymised), browser type and version, pages visited, and referring URLs. This data is collected via analytics and is never used to identify you personally.

We use your personal data for the following purposes: • Responding to enquiries and quotes you submit through our contact form. • Delivering the services you have contracted us to provide. • Sending the WPDA newsletter, if you have subscribed. You can unsubscribe at any time using the link in any email we send. • Issuing invoices and managing payments. • Improving our website and service quality. We do not use your data for automated decision-making, profiling, or targeted advertising.

Under UK GDPR, we rely on the following lawful bases: • Legitimate interests — processing enquiries and running our business. • Contract performance — when we are delivering services you have engaged us for. • Consent — for marketing emails and newsletter subscriptions. You can withdraw consent at any time.

We do not sell your personal data. We may share it with: • Payment processors (e.g. Stripe or bank transfer) — only to process invoices. • Email service providers — to deliver newsletters and project communications. • Hosting providers — where project files or communication logs are stored. All third-party processors we use are GDPR-compliant and operate under data processing agreements.

We retain enquiry and contact data for up to 12 months after your last interaction with us. Client project records are kept for 6 years following completion of a project, in line with UK accounting and tax obligations. Newsletter subscriber data is held until you unsubscribe.

Under UK GDPR, you have the right to: • Access the personal data we hold about you. • Request correction of inaccurate data. • Request deletion of your data (the "right to be forgotten"), where no legal obligation requires us to retain it. • Object to or restrict certain processing. • Data portability — receive your data in a structured, machine-readable format. • Withdraw consent at any time, where processing is based on consent. To exercise any of these rights, email us at hello@wordpressdesignagency.co.uk. We will respond within 30 days.

Our website uses only essential cookies required for it to function. We do not use advertising or tracking cookies. If we introduce analytics, we will update this policy and request your consent where required.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently.

We may update this privacy policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of our website or services after a revision constitutes acceptance of the updated policy.

If you have any questions about this privacy policy or how we handle your data, contact us at: WPDA (Dream Algorithm Ltd) hello@wordpressdesignagency.co.uk +44 7405 655917 If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.