Terms & Conditions

These terms and conditions ("Terms") govern all services provided by WPDA, a trading name of Dream Algorithm Ltd, a company registered in England and Wales ("we", "us", "our"), to clients ("you", "the client"). By engaging our services — whether through a written quote, invoice, or verbal agreement — you agree to these Terms.

We provide WordPress website design, development, WooCommerce development, WordPress SEO, website maintenance, and related digital services. The scope of work for each engagement is defined in a written specification or proposal issued before work commences. We reserve the right to decline any project that conflicts with our values or operational capacity.

All prices are quoted in GBP and are exclusive of VAT where applicable. We operate on a fixed-price model; the agreed price will not change unless the scope of work changes at your request after the specification is signed off. Payment terms are as follows: • A 50% deposit is required before work begins. • The remaining 50% is due on the agreed launch date or delivery milestone. • Monthly care and maintenance plans are billed monthly in advance. Invoices are due within 14 days of issue. We reserve the right to pause work or withhold delivery if invoices remain unpaid beyond this period. Late payments may incur interest at 8% above the Bank of England base rate under the Late Payment of Commercial Debts (Interest) Act 1998.

Any changes to the agreed specification after sign-off may incur additional charges. We will notify you in writing of any cost implications before proceeding with out-of-scope work. Minor adjustments within the spirit of the original brief will be absorbed at our discretion.

To deliver your project on time, we require: • Timely provision of content, copy, images, branding assets and credentials. • Prompt feedback at review stages (we allow up to 7 days per review round). • Access to your existing hosting, domain registrar, or WordPress installation where needed. Delays caused by late content or feedback do not affect your payment obligations and may result in revised delivery timelines.

Upon receipt of full payment, all custom design and code created specifically for your project transfers to you. We retain the right to display the work in our portfolio unless you request otherwise in writing. Third-party assets (stock photography, font licences, WordPress plugins and themes) remain subject to their own licences. It is your responsibility to maintain the appropriate licences for any third-party software used in your project.

All new website builds include 30 days of post-launch support at no additional charge. This covers bug fixes and minor adjustments arising from the original build. It does not cover new feature requests, content updates, or changes to the original specification. After 30 days, ongoing support is available through our maintenance plans.

Where we recommend or arrange hosting on your behalf, the hosting contract is between you and the hosting provider. We are not liable for downtime, data loss, or security incidents caused by the hosting provider. We will, however, assist you in raising issues with your provider under a maintenance plan.

We provide SEO services based on best-practice techniques and our experience. We do not guarantee specific search rankings, as these are determined by search engines outside our control. Any projections or estimates we share are illustrative, not contractual commitments.

To the fullest extent permitted by law, our total liability to you for any claim arising from our services is limited to the amount you paid us for the specific service giving rise to the claim. We are not liable for: • Loss of profit, revenue, data, or business opportunity. • Indirect or consequential losses. • Third-party actions, including hosting downtime, plugin conflicts, or hacking. Nothing in these Terms limits liability for death or personal injury caused by our negligence, or for fraudulent misrepresentation.

You may cancel a project at any time by giving written notice. The deposit is non-refundable. If work has commenced beyond the deposit stage, you are liable for a fair proportion of the agreed total reflecting work completed to date. We may terminate an engagement if you breach these Terms and fail to remedy the breach within 14 days of written notice from us. In such cases, payment is due for all work completed.

Both parties agree to keep confidential any proprietary business information shared during the engagement. This obligation does not apply to information that is publicly available or that must be disclosed by law.

These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

We may update these Terms from time to time. The current version is always published on this page with the last-updated date. Continued engagement with our services after an update constitutes acceptance of the revised Terms.

Questions about these Terms should be directed to: WPDA (Dream Algorithm Ltd) hello@wordpressdesignagency.co.uk +44 7405 655917